Retail
Published: October 24, 2023 | Updated: 24th October 2023
LeMieux is quickly becoming a real Hampshire success story as the business posts record figures for the past financial year.
Founded in 2006 by Robert and Lisa Lemieux, the brand has grown to encompass all aspects of horse riding and beyond – from headcollars and fly hoods to toy ponies and dog collars.
They’ve almost doubled sales over the last two years and generated a turnover of £42.9 million for the financial year ending April 2023, with profits in excess of £9 million.
That period also saw international sales grow by more than 50 per cent, as the brand targets promising markets in the US, Europe and Australia under the leadership of MD Dan Mahoney.
“There’s an exciting and growing demand for our products, with our UK success starting to be replicated by global customers”, said Dan.
“Many of our customers have been inspired by our support of Team GBR Riders, highlighting the high quality of our craftmanship and goods.
“We now offer one of the broadest and most specialist branded product ranges in the equestrian market.
“It’s been amazing to see the growth of our core saddle pad range – this just goes to show the appeal that quality equestrian products have on a global scale.”
LeMieux’s success was bolstered by an investment from Lloyds Development Capital (LDC) in 2021, since which their turnover has risen by more than £20 million and headcount has doubled.
“LDC backed our management team two years ago, and our growth has continued to flourish since”, said Dan.
“We’re well on our way to achieve our ambitions to be the most exciting equestrian brand in the world” – as he discussed with Hampshire Biz News this June.
Since our interview, LeMieux has released a new line of footwear, including trainers and wellies.
They’re also piloting a digital outfit builder, allowing customers to mix and match gear for both horse and rider on a 3D rendered preview.
Joe Tager, Investment Director at LDC, added: “Since we partnered with LeMieux, we’ve supported them in building the infrastructure to meet the ever-growing global demands for their products.
“They have an exciting future ahead, with ambitious plans for further global expansion, and we look forward to supporting the business as it continues to fly the flag for British craftmanship.”
Read more – Thinking outside the box! Firm ‘pushes boundaries’ on two-storey shipping container build for local biz
