AJ Products unveils ambitious campaign as it celebrates a quarter century in Hampshire

AJ Products, a Swedish workplace furniture brand, is celebrating 25 years of UK operations in Farnborough.

Established in Sweden in 1975, the brand expanded its operations to the UK in 1999, with the aim of tapping into the third largest population in Europe with a rich history of embracing Scandinavian heritage and design.

To mark the milestone anniversary, AJ Products has launched an ambitious campaign named Happiness at Work.

The business says the campaign encapsulates its commitment to excellence in every aspect of its business, from workspace design to customer service, representing a customer-focused approach aimed at reducing friction points and enhancing life at work.

The campaign features ergonomic furniture aiming to promote movement and comfort, practical equipment enhancing efficiency without compromising wellbeing, and innovative flexible workspaces fostering collaboration in a digital age.

Helen Beebe Managing Director of AJ Products (UK) said: “at AJ Products we are passionate about honouring our Scandinavian heritage while putting our own British slant on what we do to suit UK workspaces.

“Despite so much choice on the UK office and workplace furniture market, Scandinavian design continues to be a successful model for the British buyer”.

• https://www.ajproducts.co.uk/