“Exciting future ahead” for Audient as new roles plot a course to help reach emerging markets

Audient has bolstered its marketing department with the appointment of Andrew Allen as product and marketing director, a new role for the team.

From their base in the village of Herriard, Audient designs and manufactures a range of audio equipment from mixing consoles and signal processors to audio interfaces and microphone preamplifiers.

Simon Blackwood, director and owner of Audient, said: “Technological innovation is moving incredibly fast these days and we want to ensure we’re perfectly positioned to capture emerging markets and technologies, as well as allow continued development of our world class products.

“So we’re extremely pleased to announce the restructuring of our director team to align product and marketing into one role under Andrew’s direction.”

After almost 11 years with the company, including the last four as marketing director, Andrew will now also be overseeing the Audient and EVO product lines.

He said: “Audient has an incredibly exciting future ahead and I’m honoured to be part of a values-led company that’s not only committed to innovation, but passionate about enhancing the way we make and record music.”

The shakeup has also made way for the promotion of Chris Phillips, who is coming up for three years at Audient, to marketing manager, responsible to Andrew.

Simon added: “Chris’s experience, coupled with his creativity and dedication, will ensure our talented marketing team is supported through into the next phase of growth.”

• audient.com