Portsmouth's HIPPO sponsors superbike rider Shane Richardson

HIPPO, the Portsmouth-based waste removal expert, has announced its sponsorship of superbike racer Shane Richardson for the 2024 Bennetts British Superbike Championship.

Shane races for HIPPO Suzuki, run by Astro JRR.

This is the first time HIPPO have ventured into the world of motorsports, along with Shane’s first major superbike sponsor.

Shane Richardson on HIPPO branded bike at Thruxton Circuit

While Shane, 28, has been racing motorbikes for 24 years, it was his trade background in crafting bespoke kitchens and cabinetry – which he still does part-time – that confirmed this was the right sponsorship for HIPPO.

HIPPO is best known for its HIPPOBAGs, and has a strong trade business supporting installers.

This sponsorship will further promote the brand amongst the trade through a season-long sponsorship where prominent HIPPO branding will be seen across Shane’s Suzuki bike and leathers; whilst a promotional partnership with Fix Radio to win race tickets, Shane’s attendance at The Installer Show and an integrated marketing programme will all work to promote HIPPO’s support.

Before Shane’s recent success racing in New Zealand, he spent the last two years off the track, making this season a real comeback. With an urge to return to racing, he recently secured a job as a test driver for Triumph, creating more opportunities to be immersed in the world of motorbikes.

Commenting on the partnership, Shane Richardson said: “HIPPO’s sponsorship is genuinely the difference between me riding this year and not. I am very grateful that they see potential in this partnership and have been able to help me keep my dream alive”

Equally as enthusiastic for this season, Managing Director at HIPPO, Gareth Lloyd Jones said: “Being able to sponsor a talented joiner, who has turned a hobby of motorbike riding into a career has provided a new and exciting opportunity for HIPPO. We look forward to supporting Shane as he takes on this season and achieves success on the track.”

The season spans across the UK and Spain, including racing on iconic tracks such as Thruxton Circuit in Andover, known for being one of the fastest in the country. Official races start in April and end in October.

To keep updated with Shane’s success across the season, find more information via HIPPO’s trade social accounts, which can be found below.

• Instagram – @hippowastetrade
• Facebook – HIPPO TRADE
• X – @hippowastetrade

For more information about HIPPO, visit www.hippowaste.co.uk/trade.

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