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Sound decision: Audio equipment firm takes ‘next step’ in the US market with Korg as distributors

Person operating audio interface

By Daniel Face [email protected]

Published: August 18, 2023 | Updated: 17th August 2023

The team at Audient have paid tribute to their roots as they prepare to break new ground with Korg USA, their latest US distributor.

Audient logoThis comes following the retirement of longtime collaborator and President of Momentum Audio Sales, John Devins.

Simon Sinclair, Sales Director at Audient, said: “We’d like to place on record our personal appreciation of John, the whole Momentum back office team and our regional representatives.

“We started in his garage 10 years ago, sharing space with the Triumph Spitfire and now we’re a significant player in the US market. This is thanks in no small measure to John and his highly focused US team.

Audient interface“We wish John a very long and happy retirement with the knowledge of a job well done.”

Based in the village of Herriard near Basingstoke, Audient offers a range of audio interfaces, consoles and monitor controllers.

Back in June, Andy Allen was appointed as the firm’s new Product and Marketing Director to help the brand reach a wider audience.

Simon added: “Our new partnership with Korg USA is the next step in building our business in the US.

“Joe Castronovo and his team have a very strong understanding of the market and a focus on exceptional customer service.

“We’re delighted to be working with Korg and believe this new partnership will ensure the best experience for all of our US customers.”

In joining the Korg USA family of brands, Audient will appear alongside a diverse array of other pro audio and musical instrument manufacturers.

Joe Castronovo, who serves as President of Korg USA, said: “Audient products have proven themselves to be essential useful tools for content creators, producers, engineers and musicians, designed to deliver professional audio performance at home and in the studio.

“Korg is proud to help expand the market share of this acclaimed brand in the US, and we’re excited to share their innovative products with the music and content creation community.”

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