Farnborough International invests in brand behind ‘unmissable family event’ The British Motor Show

Farnborough International, which hosts the town’s annual airshow among other events, has acquired a 48 per cent stake in Automotion Events.

The Salisbury business has organised its four-day British Motor Show at Farnborough International Exhibition and Conference Centre since 2021, when the centre was established.

It’s now entered into a joint venture with Farnborough International as the two look to grow the scope of the show over the coming years.

Andy Entwistle, CEO of Automotion Events, said: “This is an incredibly exciting step for the business and The British Motor Show brand.

“With over 75 years of legacy, Farnborough International has unrivalled expertise in developing and hosting pioneering events, and we’re looking forward to working with the team to propel our show to the next level.”

Gareth Rogers, CEO of Farnborough International, added: “We’re delighted to be entering into this partnership with Automotion Events ahead of The British Motor Show 2024.

“We’ve hosted the show for the last three years and can look forward to hosting many more.

“This is an opportunity for us to take everything we know from running first-class B2B exhibitions and conferences, and support Andy and his team in growing The British Motor Show and cementing its position as an unmissable family event for the South of England.”

The show takes place from 15th to 18th August 2024.

• For more information, visit thebritishmotorshow.live

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