Chandlers Ford motoring group hits it for six with new celebrity partnership

Chandlers Ford-based motoring group The Hendy Group has signed a high-profile partnership with cricket legend Sir Ian Botham.

Sir Ian has become an ambassador for the group’s sports and premium brands, a role which will see him involved with the expansion of Hendy’s offering in those areas including Maserati, Land Rover, Jaguar and Lotus at dealerships across the south coast.

Paul Hendy with Sir Ian Botham

Paul Hendy, the group’s chief executive, sees this as an opportunity for the group to reach a wider, national audience.

“Ian is one of the most high-profile sports personalities in the country with his incredible career as a cricket player, his tremendous fundraising for charities with his charity walks and of course as a respected commentator and speaker,” he said.

“He represents resilience, trust, loyalty and success which are values that align with us at the Hendy Group and we are really looking forward to working more closely with Ian as part of his role as Hendy Ambassador.”

Meanwhile, for Sir Ian the partnership offers an opportunity to drive a range of cars as part of his speaking and charity work around the UK.

He said: “I have known Paul and the Hendy business for many years and during this time we have shared our love of sport and cars. I now look forward to working alongside the Hendy Group as an ambassador for the brand.”

• The Hendy Group