Ben is taking charge as marketing director at national EV power network Instavolt

Ben Smith from Hedge End is gearing up to boost the brand of leading EV charger network Instavolt as its new marketing director.

With more than 16 years’ experience in strategic marketing, Ben has worked with a host of businesses from marine electronics company Navico to multinational tech firm Garmin.

He most recently played a key role in the UK launch of two brands for Royale Group, which leveraged his expertise in multichannel marketing and communication to both businesses and consumers.

Now Ben is hoping to accelerate Instavolt’s growing success both at home and overseas. Not only has the brand become the largest open public charging network in the UK, it has also recently expanded into four new European markets.

He said: “Instavolt is a remarkable company with an enviable reputation in the critically important electric car charging sector.

“I’m excited to build on such a substantial foundation here and reinforce the message that when it is time to recharge, Instavolt has the scale of network and reliability EV drivers can trust.”

Instavolt’s Banbury charging hub

A recent highlight for the company has been the opening of a new hub close to the M40 in Banbury, Oxfordshire, which features 32 charging points to help meet an ever-growing demand from EV drivers.

CEO Adrian Keen added: “We’re thrilled to have secured Ben’s appointment.

“His wealth of experience, especially in the pan-European technology sectors, will be invaluable as we implement the next stage of our plans for growth.

“Marketing efforts are central to encouraging adoption of electric vehicles, particularly the challenges of awareness and education about the sector, and Ben’s cross-channel experience will help us propel the brand forward as we grow market share in the UK and internationally.”