Hospitality & Tourism

New Forest Collection owner Mr Shammas hands reins to industry veterans at Rockingham Partners

Burley Manor, one of six hotels in the New Forest Collection.

By Daniel Face [email protected]

Published: March 20, 2024 | Updated: 20th March 2024

The New Forest Collection hotel group has agreed a deal with hospitality management company Rockingham Partners, bringing aboard two industry veterans.

New Forest Collection logoMike Lashmar and Simon Maguire will now help to steer the business following the recent departure of MD Garry Baldwin and ahead of the retirement of current owner Mr Shammas.

The collection includes Burley Manor, Moorhill House, Bartley Lodge, Forest Lodge, Beaulieu Inn and The Drift, all of which had previously been put up for sale prior to the new deal.

Now under new management, the group will look to revitalise interiors across its properties – starting with the reopening of Moorhill House, whose new look comes courtesy of interior designer Emily Tyers.

Mr Shammas said: “My family and I are excited about working with Rockingham.

“This partnership will help us cement our legacy in the New Forest with a collection that we’ve invested so much in over the years.”

Simon Maguire brings to the group a proven track record of transforming properties into successful lifestyle destinations.

His career has included senior roles at Firmdale, Hotel Du Vin, Harbour Hotels, and he served most recently as MD of Luxury Family Hotels.

“We see incredible potential to build upon the New Forest Collection’s success, leveraging their existing portfolio – all in stunning National Park surroundings”, said Simon.

“With exciting plans already in the pipeline, we look forward to enhancing the brand and building the team while preserving the collection’s unique charm.”

His colleague Mike Lashmar has also worked with the likes of Harbour Hotels, Luxury Family Hotels and Careys Manor, bringing financial acumen and extensive commercial experience to the new role.

“We’re thrilled to be the driving force behind Mr. Shammas’s vision for the New Forest Collection”, Mike added.

“We’re not just about building a successful business – we’re about creating a sustainable future for the collection, as an integral part of the local community’s vibrant tapestry.”

Rockingham has already made a number of key appointments, including group operations director Faye Kelly, group head of sales Elli Sallis and head of marketing Andy Dawson – all of whom have previous experience in the hospitality sector.

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