‘More than a facelift’ as Hampshire Fare’s new brand identity & website celebrate its members

Hampshire Fare, the member organisation for food and drink producers and suppliers in the South, has unveiled a fresh new look and website in time for the new year.

At an event hosted by Hampshire coffee roasters Mozzo, commercial manager Natasha Dochniak told guests the rebrand was “as much about acknowledging our past as it is about shaping our future”.

“Since I joined Hampshire Fare just over a year ago, my focus has very much been on telling the stories of each and every one of you, our members.

“Your passion, creativity and dedication to local produce are what makes Hampshire Fare so special. This refresh celebrates you.

“But this is more than a facelift. It’s a new direction of travel.

“While everything we do remains firmly member-centric, our refreshed brand signals an increased focus on the consumer – because in telling our members’ stories, we inspire them to connect with the essence of Hampshire and the Isle of Wight.”

Key to the rebrand is Hampshire Fare’s new logo, designed in collaboration with Ali Fielder of Romsey-based Bongo Creative.

The updated design puts Hampshire front and centre with a map of the county – Isle of Wight included – along with the words “Grown, Produced, Made” and a nod to the organisation’s founding in 1991.

The team also approached Fareham PR agency Polymedia to overhaul the website into a “vibrant, engaging platform” which “encourages consumers to explore and discover our amazing region”.

Natasha added: “We have so much to celebrate, and the future is bright.

“Together, we’re showcasing Hampshire and the Isle of Wight as the heart of exceptional food, drink and craft.”

• Check out the new website at hampshirefare.co.uk