From roots in lockdown boredom, Chiara's Southampton floristry business flourishes

The year is 2020. With lockdowns in place to slow the spread of the coronavirus, many are turning to gardening as a past-time.

Among them is Chiara Nash, the now-Owner of Leafy Couture Southampton, who took the opportunity to delve into her long-time passion for flowers, starting a journey which would turn this passion into a profession.

“I’ve always loved flowers, but they became a big source of happiness in what was otherwise a very dull time,” she explained.

“During the COVID lockdowns, I loved watching tiny seeds grow into beautiful flowers.

“From then on, I knew floristry was what I wanted to do with my life.”

In 2023, Chiara founded Leafy Couture Southampton with the aim of sowing floral joy in Southampton and the wider Hampshire area.

The business offers a variety of different services, including wedding flowers, gift bouquets, floristry workshops and more.

“We cover the full spectrum of floristry,’ Chiara said.

“We offer repeat deliveries for local businesses. We also try to host several workshops throughout the year that anyone can attend, even if they have no experience.”

Chiara explained how much she enjoys hearing positive feedback from her local area, whether that be couples planning their weddings who are looking for personalised and bespoke options, or nearby establishments looking to add a touch of colour to their shops.

“The community has been amazing!” Chiara said.

“I’ve loved working with local companies and getting to know couples planning their weddings.”

Leafy Couture Southampton’s ethos is also about sustainability.

Chiara stresses the importance of using locally-sourced or seasonal flowers where possible to minimise the impact on the environment.

They also avoid the use of floral foam in their arrangements and opt for more sustainable mechanics.

“I’m passionate about sustainability both personally and professionally and it’s something we’re always working to improve on,” she said.

Looking to the future, Chiara has big plans for her business.

She aims to broaden their workshop offerings while maintaining partnerships with neighbouring companies, ensuring they receive stunning floral arrangements that brighten and enhance their establishments.

“We want to spread the joy of flowers to everyone in our community.”

Leafy Couture Southampton has already received rave reviews from customers who love their eye-catching designs and the personalised service they offer.

“Our customers love the different colour combinations and the modern floral style we add to our work.

“We have also received loads of compliments about our wedding services; couples appreciate the bespoke approach we take to each wedding,” Chiara added.

• For more information on their services or to get in touch with the team at Leafy Couture Southampton, visit: https://southampton.leafycouture.co.uk

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