Digital & IT
Published: July 21, 2024 | Updated: 21st July 2024
AI has become mainstream worldwide in recent years, but what is it? Artificial Intelligence is somewhat of an umbrella term for computer systems that aim to solve tasks previously only solvable by humans, such as reasoning, recognition, and decision-making. This article will focus on Generative AI, a subfield of AI that focuses on generating new outputs from human inputs. An example would be OpenAI’s ChatGPT, which takes in a text prompt and tries to generate a relevant response.
Generative AI can be a powerhouse of productivity when used appropriately. Different technologies have respective strengths and weaknesses, but many can be applied to everyday business tasks. Tools like ChatGPT are great at writing natural language, making tasks like responding to emails, writing copy, and summarising information quick and effective.
Data privacy is a chief concern with AI services, as all your inputs and uploads get sent to a third-party server. While their services may be helpful, it’s hard to tell what your data could be used for – this is particularly problematic for confidential or personal information! For example, OpenAI (providers of the popular ChatGPT) have the following in their privacy policy:
When you use our Services, we collect Personal Data that is included in the input, file uploads, or feedback that you provide to our Services.[1]
This doesn’t necessarily mean there’s any negative or nefarious intent, but business owners should know where their data is going. Going further, it’s also possible that AI vendors might use your data to refine their services, so being transparent about their policies is vital.
AI models are improving rapidly, but they are by no means perfect. Take language models like ChatGPT, for example; it’s very capable but still prone to errors and quirks. Although strictly challenging to define, many would say there is still work for AI to better mimic the intricate details and capacity of human emotion and creativity. Human experience and expertise are the best solution for AI shortcomings.
It’s clear that AI is not a catch-all solution, and preserving a human touch in your work is still incredibly valuable. As a business, you should think carefully and pick your battles, considering where AI tools are best used in your workplace to augment your team and preserve traditional skills, not replace them.
Amongst the selection of AI tools there are many that could probably make your workdays easier. The general and domain-specific AI catalogue is ever-growing as people discover the best ways to exploit fresh technologies. We can testify to their positive effects on our productivity. Whether the AI sifts through large technical documents, corrects grammar, or is your scheduling assistant, considering using AI is a no-brainer, especially as your competitors will use it to try to gain an edge.
AI can equip your business with more options for personalising the customer experience. Responding to customer interactions with specific generated content will not only satisfy the customers, but as a business, the AI can allow you to serve this benefit without much manual intervention. A good example of this is AI virtual tech support, which can run 24/7 automatically and the customer gets an answer immediately.
At Novatura, we’re fully embracing the boom of AI with multiple tools:
Coding Assistants: These tools monitor your code, complete your lines of code and suggest solutions for common problems. If used correctly and not excessively, they spare you a lot of typing, which saves time.
Image Generation: Good for creating attractive backgrounds and graphics for social media content.
Search Engines: With AI-enhanced search engines, we’ve found that you can reach your intended search results more quickly.
Authenticity and integrity must be maintained when AI generates work. Unsurprisingly, there is still a responsibility to ensure the quality and authenticity of the final output. So, while AI products are excellent, they best serve to augment professional expertise – not replace it. Human skills are still relevant. After all, it is human skills that AI intends to mimic!
Novatura is a team of expert UK-based developers who specialise in applying digital automation and software development to business projects of all sizes. Whether consulting on using AI, creating bespoke dashboards to increase your efficiency, or creating full-scale AI driven platforms, Novatura can support you during the next phase of your business’ growth.
Take the first step and see how our team can help you today. Book a call with us using the link below:
[1] Quote taken from https://openai.com/en-GB/policies/privacy-policy/ 10/07/2024)
