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Peter Cooper Motor Group to help global auto giant break into UK market at Soton showroom

By Daniel Face editor@hampshirebixnews.co.uk

Published: September 5, 2024 | Updated: 5th September 2024

Peter Cooper Motor Group has been chosen to represent up-and-coming automotive brands OMODA and JAECOO, part of Chinese car giant Chery, as they make their debut in the UK market.

The family-run dealer will show off the new models at its revamped Volkswagen showrooms in Southampton and Chichester, making them multi-franchised outlets.

Both locations also offer a full range of servicing and repair options.

The OMODA 5 has already arrived at the group’s Shirley Road showroom and is now available to test drive and purchase, with prices starting at £25,235 for a petrol automatic and £33,035 for the fully electric model.

JAECOO comes to the UK later this year with the J7 mid-size SUV, fitted with a plug-in hybrid powertrain.

Darren CooperDarren Cooper, managing director, said: “We’re thrilled to represent the new OMODA and JAECOO franchises, as they complement our current offering.

“They’ll be a compelling customer offer for anyone looking to purchase a new car due to their innovative, futuristic designs, their extremely high level of standard equipment, and their seven-year warranty.

“We look forward to building the brand and creating a network of customers throughout our group.”

These new franchises follow the group’s acquisition of Viking Garages Kia last year, now renamed to Peter Cooper Kia and situated at a new site in Hedge End, Southampton.

The group currently operates 17 businesses across Hampshire and West Sussex.

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