Tasty treats as fast-growing confectionary brand Flapjackery chooses Hampshire for its tenth shop

A fast-growing confectionary brand known for its gluten-free flapjacks and sweet treats has chosen Hampshire for its tenth shop.

Flapjackery launched its latest store at 129 High Street, Lymington, with free samples for everyone attending.

The opening marked a significant milestone for the Devon-based business which produces every flapjack at its premises in Tavistock.

It began when founders Sally Jenkin and Carol Myott started baking cakes for their local farmers’ market in 2015.

Realising the popularity of flapjacks, especially with elevated toppings and fillings such as cherry bakewell, peanut butter, raspberry jam, and summer fruits crumble, they sold out at every event, giving rise to Flapjackery.

The past few years have been pivotal for the business.

Facing the challenges of the pandemic with just one shop in Tavistock and no events to attend, they invested heavily online.

The later decision to expand with physical stores proved successful and in the last two years Flapjackery has opened nine shops.

Shop manager Tony Northcutt joined by Carol for the grand opening in Lymington

Its latest in Lymington features a full range of confectionary including signature flapjack chunks, chocolate clusters, fudge, chocolate bars, honeycomb, chocolate beans and Turkish delight.

Carol, who leads the business with her brother Hugh, said: “It’s been an incredible journey, growing the business.

“We’ve chosen towns popular with tourists for our shops. Lymington is a wonderful thriving place with a busy high street.

“We look forward to making many new friends in this fantastic town.”

As part of its commitment to giving back to the community, Flapjackery Lymington has chosen the New Forest Basics Bank as its nominated charity.

The charity provides food and basics for people in need across the New Forest.

For every customer who opts not to use a paper bag or box for their flapjacks, the company will donate 20p to the charity.

Additionally, a portion of the proceeds from their special charity flapjacks will also go to the food bank.

• flapjackery.co.uk

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